N°01
Permanent Boutiques
Boutique openings, renovations, relocations and retail continuity across international luxury environments.
Derussy
Luxury Brand Environments
Store Planning · Creative Operations · Retail Execution
Coordinating the translation of luxury brand vision into executable physical environments — retail, experiential, multi-market.
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Plate I — Portrait
Chapter One — Positioning
“Luxury is unforgiving of approximation.”
Doriane Derussy coordinates the translation of luxury brand environments into physically executable realities — across retail boutiques, experiential installations and multi-market rollouts.
At Bulgari (LVMH), she managed boutique openings, renovations and brand installations across Latin America and the Caribbean — coordinating HQ in Rome, architects, contractors, vendors and store teams from project initiation to handover.
The role sits between creative vision and operational execution — ensuring what is designed at HQ is executed faithfully on site, across markets and under real constraints.
— d.d.
Operations in numbers
0+
Retail Environments Delivered
0+
Markets — LATAM & Caribbean
0
Experiential Zones — SIAR
0+
Stakeholders Coordinated
Luxury Brand Experience
Multi-Market Project Execution
Retail Rollouts & Openings
International Retail Coordination
Boutique Renovations
Hospitality Activations
Chapter Two — Areas of Work
Six environments, one brand standard.
N°02
Experiential Installations
Immersive environments, trade events and temporary brand activations delivered under high operational constraints.
N°03
Travel Retail
Luxury retail environments executed within highly constrained travel and marine contexts.
N°04
VIC Environments
Client-focused environments designed to preserve exclusivity, comfort and luxury standards.
N°05
Operational Continuity
Maintenance oversight, boutique transitions and operational coordination preserving client experience throughout execution phases.
N°06
Multi-Market Coordination
Cross-functional coordination between HQ, local contractors, vendors, operations and store teams across international markets.
Featured Project — SIAR 2024
SIAR 2024
The St. Regis Mexico City — Bulgari, 14th floor suite, compressed installation window.
Introduction
Coordination of Bulgari’s presence at SIAR 2024, the Salón Internacional de Alta Relojería — an invitation-only luxury watch event held at The St. Regis Mexico City. End-to-end project coordination across multiple internal departments and external partners, from HQ design approval to on-site handover.
Several experiential zones
Multi-department coordination
Delivery within a compressed installation window
How it was managed
Multi-stakeholder coordination between HQ in Rome, the local architect studio, general contractor, logistics, IT, VM and store teams — all aligned against a fixed handover date with no margin for delay.
The Zones
- 01Suite Entrance
- 02Photocall
- 03Main Exhibition Room
- 04Collectors Experience
- 05Book Exhibit
- 06Rotonde Exhibition Room
- 07Press & Clients Meeting Room
- 08Experience Room
Constraints
- Compressed timeline — zero margin for delay.
- Materials pre-cut in advance, furniture from local Bulgari stock.
- Brand standards non-negotiable, HQ approval required.
- Press appointments fixed — handover deadline non-negotiable.
Responses
Delivery delay — silk panels & photocall
Regional stock substituted, photocall motif reproduced locally. Visual intent preserved.
On-site technical failure — multimedia
IT technician intervened directly. Resolved before handover.
Handover
“Delivered on schedule, zero compromise.”
Handed over on schedule. All seven zones operational.
Chapter Three — Selected Projects
Six engagements across the Caribbean & LATAM.
PERMANENT RETAIL BOUTIQUE · TRAVEL RETAIL · MARINE ENVIRONMENT
RITZ-CARLTON YACHT COLLECTION — ILMA
Coordination of the permanent Bulgari boutique aboard Ilma, the newest vessel of the Ritz-Carlton Yacht Collection. Delivery managed within a highly constrained non-standard environment, against a fixed inaugural sailing date.
MULTI-PHASE BOUTIQUE COORDINATION · COMMERCIAL CONTINUITY
JK IGUATEMI · SÃO PAULO, BRAZIL
Multi-phase boutique coordination at Bulgari JK Iguatemi, São Paulo — managing sequential transitions while preserving commercial continuity and client experience throughout.
STORE PLANNING · TRANSITION MANAGEMENT · BRAND STANDARDS
MONTERREY · MEXICO
Store planning coordination across multiple phases at the Bulgari Monterrey location — managing transition periods under full brand standards.
RENOVATION · VIC ENVIRONMENT · OPERATIONAL CONTINUITY
SANTA FE · MEXICO CITY
Interior coordination at Bulgari Santa Fe — VIC area renovation delivered with no interruption to boutique operations.
MAINTENANCE COORDINATION · ADVERSE ENVIRONMENT · BRAND STANDARDS
LA ISLA · CANCÚN, MEXICO
Long-term maintenance coordination at the Bulgari La Isla Cancún boutique — preserving brand standards and operational continuity within a challenging tropical environment.
PRE-OPENING COORDINATION · BOUTIQUE TRANSITION
SAN JUAN · PUERTO RICO
Pre-opening coordination support for the new Bulgari boutique at The Mall of San Juan — contributing to the transition from the existing location to the new-generation retail environment.
Chapter Four — How I Work
Five execution principles.
- 01
Anticipate operational friction before it reaches the site.
- 02
Adapt execution without compromising perception.
- 03
Preserve client experience through every transition phase.
- 04
Ensure alignment between creative intent and local execution.
- 05
Maintain brand standards without exception.
Chapter Five — Earlier Foundations
“From exhibition spaces to luxury retail environments — a consistent belief that space should be experienced, not merely occupied.”
Paris · 2022–2023
Rosa Paris
Creative Production Agency
Production coordination for major French clients across print, digital and retail activation deliverables.
Guadeloupe · 2021
La Galerie / Caribeart
Art Gallery
Solo exhibition installation and scenography.
London · 2019
Bold Tendencies
Cultural Institution
Visitor mediation, artist presentations and pedagogical workshops.
Chapter Six — Contact
Doriane Derussy
Store Planning & Retail Design · Creative Operations · Luxury International
“Available for international opportunities.”
Open to relocation — Europe & International
Miami · Paris — FR · EN · ES · PT